Only 11% of agents use AI — 52% plan to start this year

Your portal leads deserve a 31‑second response

PortalEdge AI captures every Rightmove and Zoopla lead, qualifies them with AI, and books the valuation — before your competitor opens their inbox.

portaledge — live lead processing
25%
More instructions won
<60s
Lead response time
240%
Marketing ROI
24/7
AI back office
The Problem

Every hour your leads wait is an instruction lost

Vendors don't wait. They contact 3 agents and book with whoever responds first. If that's not you, it's revenue walking out the door.

⏱️
2‑6 hrs
Average response time

Portal leads sit in inboxes for hours. By the time you call, the vendor has booked a valuation with a faster agent.

??
30‑40%
Leads never contacted

Weekend enquiries, out-of-hours leads, Monday chaos — they fall through the cracks week after week.

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£108K+
Revenue lost per year

For a typical 3-branch agency, slow and missed responses represent six figures in lost fee income.

How It Works

Lead to booked valuation. Under 60 seconds.

No new software. No extra staff. It plugs into your existing portals, diary, and CRM.

STEP 01
Lead Captured

Rightmove or Zoopla enquiry arrives. Our system intercepts it in real-time — zero inbox delay.

STEP 02
AI Qualifies

Is this a genuine vendor? Timescale? Already instructed? AI extracts the answers in seconds.

STEP 03
Lead Scored

Every lead gets a priority score. Hot vendors surface instantly so your team focuses where it counts.

STEP 04
Valuation Booked

Personalised SMS with available slots. Vendor books directly into your calendar. Done.

What We Automate

Your AI‑powered back office

We handle the admin that eats your team's day — so they focus on winning instructions.

Flagship
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Lead → Valuation AI

Portal leads qualified, scored, and converted into booked valuations via SMS — all within 60 seconds. The system that pays for everything else.

Compliance
??
Compliance Automation

Renters' Rights Bill admin handled by AI. Document chasing, deadlines, audit trails.

Onboarding
??
Landlord Onboarding

Automated document collection, ID verification, and new landlord workflows.

Content
✍️
Property Descriptions

AI listing descriptions and marketing packs from property details in seconds.

Intelligence
??
Pipeline Visibility & Tenant Comms

Daily AI summaries for branch managers — leads, viewings, offers in one view. Plus automated tenant messaging for maintenance, renewals, and reminders.

Why Now

The first‑mover window is closing

Dwelly raised $93M in February 2026 to buy AI-powered letting agencies. Independent agents who don't adopt now will compete against AI-powered rivals within 12 months.

Estate agents using AI today11%
Planning to adopt AI this year52%

"The gap between 11% and 52% is where instructions are being won and lost right now."

Pricing

Transparent pricing. No setup fees.

Cancel anytime. We only win when you win more instructions.

Starter
£750
per month

Single-branch agencies starting with AI lead qualification.

  • Lead → Valuation AI
  • Rightmove & Zoopla
  • SMS valuation booking
  • CRM logging
  • Email support
Get Started
Growth
£1,250
per month

Full AI operations for agencies serious about scale.

  • Everything in Starter
  • Compliance automation
  • Landlord onboarding AI
  • AI property descriptions
  • Pipeline visibility
  • Priority support
Get Started

Founding partner rate for our first 5 clients — ask on your demo call.

Ready to win every instruction?

15-minute demo. We'll show you the system running on your portal leads, your diary, your CRM. No pitch — just proof.

Book Your Free Demo →

No obligation. We'll show you the maths for your agency.